World MS Day 2011 aimed to build on the successes of the campaign whilst striving to break new ground and give an advocacy focus to the campaign. The day continued to be a flexible framework for MS organisations, groups and individuals to adapt to meet their needs. However, MSIF coordinated the campaign with a clearer thematic focus and with the aim of creating a more coherent and cohesive platform to encourage widespread public and media support, as well as a more stable platform from which to campaign for policy change.
Work and MS
The theme of World MS Day 2011, 'Work and MS', was a continuation of the 2010 theme of ‘Employment’. MSIF aimed to support MS organisations in raising awareness and promoting positive change amongst employers and government decision makers.
- Activities took place in 73 countries on World MS Day this year, up from 67 in 2010.
- MSIF created a series of three animated videos on the problems that people with MS face at work, called 'Work in Progress'. The videos had been viewed 20,336 times in total by the end of July 2011.
- A toolkit containing the ' Work and MS- A guide for employers and employees' booklet, ' What is MS?' leaflet and template letters to employers and policy makers was sent to MS organisations. MSIF also produced ' Making Change Happen: A guide to advocacy' (book) in English and Arabic.
- The World MS Day 2011 website received 59,000 visitors from 124 different countries between February and May 2011.
- By the end of May 2011, the campaign had accumulated 49,593 likes on Facebook (up from 31,786 in 2010).
- By World MS Day we had 1,066 Twitter followers, up from 624 in 2010.