World MS Day 2012

"What am I?"

In 2012 we created a campaign based around three intriguing riddles related to MS.

  • With no known cause or cure. Many pieces of my puzzle are still missing. What am I? 
  • From 25 to 31, two letters that will change your future. What two letters am I?
  • To the outside world, I may be invisible, but the symptoms that I cause are not. What am I?

The campaign ran from 9 May until mid June 2012 across digital channels and social media including YouTube, the World MS Day website, facebook and twitter.

Activities were organised by MS organisations and groups across the world and ranged from public awareness and fundraising initiatives to parties for people with MS and high level meetings with key decision makers.

We asked visitors to the website to create postcards describing what living with MS means to them. This wall of images, messages and stories was opened up to the world on World MS Day 2012. 

World MS Day 2012 Website

Highlights from 2012

  • Events and activities took place in more than 67 countries around the world, reaching hundreds of thousands of people
  • A new campaign site was launched with more than 58,000 hits in the month of May
  • More than 2,500 people shared what living with MS means to them by creating a postcard
  • MSIF facebook channel breaks the 50,000 likes mark with high levels of engagement and virality
  • More than 38,000 people watched the World MS Day 2012 ‘What am I?’ campaign videos in 2012
  • Widespread positive media coverage has been achieved by MSIF and MS member societies including coverage on national radio and television and print media in many countries reaching millions of people worldwide
Read more highlights on the World MS Day blog.

Events Gallery



Find out more on the World MS Day website and stay up to date on the World MS Day blog.

Visit the World MS Day 2012 website