The event was organised by the MS Society of India (MSSI), Pune Chapter. MSSI staff, volunteers, people with MS and carers distributed caps and placards to everyone taking part in the chain with the message "MSSI, Yes we care... Let us get together!" Passers-by were given flyers about MS and the MSSI. The MSSI supporters also heard neurologists speak and answer questions about MS in a nearby park after the human chain event.


A sample of the MSSI media coverage in the Indian Express – Pune newsline.

The human chain was widely covered by the media. "This was great for generating public awareness about MS with minimal expenses and effort. We recommend all MSSI Chapters replicate the event to celebrate World MS Day on Wednesday, May 27 2009." Sheela Chitnis, CEO and National Honorary Secretary, MSSI.

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