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In this presentation, Abdelfatah Ibrahim, Senior Capacity Building Manager at MSIF, identifies and describes eight steps for MS organisations to follow when campaigning for change:

  1. Identify the issue
  2. Analyse and research the issue
  3. Develop advocacy objectives
  4. Identify the target audience
  5. Identify allies
  6. Identify resources/funding
  7. Create an action plan
  8. Implement, monitor and evaluate

Watch this 10-minute training to learn more about these building blocks for delivering an advocacy campaign. This recording is an excerpt from a live training session. It was delivered in Arabic and live-interpreted into Spanish and English.

Published: 2021

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